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    The most comfortable lingerie in Switzerland

    Experience unparalleled softness and ultimate comfort with NAYA lingerie, designed to hug, support, and flatter your body without feeling restrictive. 

    Rated 4.5/5 - Excellent
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    + 4,000 satisfied customers
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    Ultimate Comfort

    To feel good in your body and mind, every day. Like a second skin you completely forget you're wearing.

    SPA

    Enhance Your Feminine Beauty

    Lingerie that enhances your natural beauty and provides excellent support

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    Freedom and Well-Being

    Move freely, live life to the fullest, without compromise or restriction, while taking care of your body and your health.

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    Sustainability

    Designed to last, they withstand frequent washing and will serve you well all year round.

    Our Collections

    Discover our collection of seamless, ultra-comfortable lingerie for women.

    Our bestseller ♥

    Recommended by the Press

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    Naya was born out of a simple belief: a woman should never have to choose between comfort and femininity.

    Founded in Switzerland, the brand creates ultra-soft, nearly invisible wireless lingerie designed to move naturally and effortlessly with the body. Naya bras provide natural support and a second-skin feel, ensuring all-day comfort.

    This new approach to lingerie, focused on well-being and respect for the body, is part of the major shifts taking place in the industry. The Naya brand was also featured in Gala magazine’s 2026 lingerie trends, confirming the emergence of a new generation of lingerie: softer, more liberating, and more attuned to women’s needs.

    They tried Naya… and now they wear nothing else!

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      Charlotte K

      Ever since I discovered the Naya bra, I can’t live without it! It’s incredibly comfortable and gives me a natural-looking silhouette. And the best part? It’s completely invisible under my clothes—even the tightest ones!

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      Chiara. D

      Between taking care of my baby and my busy schedule, I was looking for a sports bra that could keep up with me without compromising on comfort. This sports bra is perfect: it hugs my curves naturally while remaining invisible under my everyday outfits.

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      Martine G.

      Whether I'm running after my kids or having a busy day at work, this sports bra is perfect. It subtly shapes my figure while remaining incredibly comfortable and invisible under my clothes.

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      Sarah P.

      I absolutely love this sports bra! It’s incredibly comfortable, gently shapes my figure, and stays completely invisible—even under my tightest outfits.

      March 11, 2025

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      Carmella

      Finally, a sports bra that has it all: exceptional comfort, a natural look, and no visible lines under my clothes. It’s a real pleasure to wear every day!

      March 11, 2025

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      Lucie F.

      I can wear it from morning to night without ever feeling uncomfortable. It gently shapes my figure and stays invisible under any outfit, even workout clothes.

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      Marion. T

      A sports bra that really keeps up with me! Absolute comfort, perfect support, and no compromise on style.

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      Lorenda. S

      I’ve never worn a bra this comfortable. It fits perfectly with my busy lifestyle and stays invisible, even under my form-fitting dresses. It’s been a real eye-opener!

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    No. 1 in sales in Switzerland 🇨🇭

    Designed by a woman, for all women🤍

    Naya was born out of my experience as a mom and the challenges I faced with my body after my pregnancies. Uncomfortable bras that pinch or flatten, and breasts that you eventually forget you even have.

    Faced with this reality, and determined to no longer compromise between style and comfort, I decided to create NAYA and offer ultra-comfortable lingerie made from soft fabrics that gently hug the body without ever causing discomfort.

    Our mission is to support you every day with essentials designed to provide true comfort and well-being for your body. We are committed to providing you with soft underwear that flatters every body type and celebrates your body, no matter what life brings.

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    Feel the freedom in every movement

    Imagine a day whennothing holds you back. You move, you breathe, you live life to the fullest,without ever feeling the slightest discomfort.

    Your Naya lingerie becomes yourinvisibleally: perfectsupport,unparalleled softness, and thatfeeling oftotalfreedom.

    Your bust,enhancednaturally, regainsits shape whilerespectingyour body’sneeds.

    Experienceabsolute comfortall day long, thanks to asecond-skinfeel—it’s asif you’re wearing nothing at all.

    Designed for you, for every moment, toeffortlessly bring out your femininity.

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    + 4,000 satisfied Swiss customers

    98%

    Women feel completely comfortable all day long, as if wearing a second skin that adapts perfectly to their every move.

    96%

    Some women say they’ve finally found lingerie that’s gentle on their bodies—without underwire or compression—and feels like they’re wearing nothing at all.

    91%

    Women confirm that Naya lingerie is invisible under their clothes, even the most form-fitting ones. Discretion guaranteed, elegance assured.

    Need help?

    Our team is available to assist you Monday through Friday from 9:00 AM to 6:30 PM, and Saturday from 10:00 AM to 5:00 PM.

    Frequently Asked Questions

    How do I choose the right bra size?

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    We've created a detailed size guide to help you find the perfect fit. You can find it in our "Padding Bra" section on the website. If you're unsure between two sizes, we recommend choosing the larger size for optimal comfort.

    Are sports bras suitable for women with large busts?

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    Yes! Our bras provide exceptional support, even without underwire, thanks to high-quality fabrics and a cut specifically designed to flatter the body’s natural curves.

    They are suitable for all sizes and provide support tailored to your needs, while allowing for freedom of movement.

    Why choose a wireless bra?

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    By choosing awireless bra, you canimprove blood and lymphatic circulation,which can help prevent discomfort andpromote better long-term breast health.Naya bras are therefore notonly comfortable, butalso a healthier choice foryour body.

    Are sports bras machine washable?

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    Yes, our sports bras are designed to be easy to care for. We recommend washing them in cold water or at a maximum temperature of 30°C, preferably in a laundry bag to preserve the shape and texture of the fabric. We also recommend removing the soft cups for best results.

    What materials are they made of?

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    Ingredients:

    These sports bras are ultra-stretchy and feel like a second skin thanks to their breathable fabric.

    The push-up bra is made of61% nylon and39% spandex

    The slimming bra is made of65% nylon and35% spandex

    All Naya lingerie is OEKO-TEX® certified

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    Our sports bras are designed to be easy to care for. We recommendwashingthemin cold waterorat a maximum temperature of 30°C, preferably in a laundry bag to preserve the shape and texture of the fabric. We also recommend removing the soft cups for best results.

    What are the delivery times?

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    Delivery times vary depending on your location and the shipping method you choose.

    Orders are shipped within 24 hours.

    Generally, orders take between 24–48 hours and 5 business days to be delivered.

    And 2 to 5 business days for delivery.

    What is the return policy?

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    The return policy for fleece tights generally allows you to return unworn and unwashed items within 30 days of receiving your order.

    Contact us to obtain a return label and detailed instructions.

    We cover the return shipping costs!

    Join the women who have chosen comfort without compromise.

    Check out our best deals and tips, exclusively for our community.